ViX

Entertainment that smashes expectations

CLIENT

TelevisaUnivison

DELIVERABLES

Brand Strategy

A brand strategy was built on a foundation of three core needs: to feel seen and appreciated; to experience dynamic and diverse opportunities; and to have the freedom to control and personalize my experience.

Naming strategy

Through a rigorous naming process, the name ViX was ultimately chosen for the brand. Each letter of the name tells a story: V for video, I for iluminar (illuminate), and X for exponencial (exponential). Together, the name is a reflection of the exponential content the brand provides to a diverse, multinational, Spanish-speaking audience.

Tagline

A tagline was developed to help tell the story of ViX. Iluminando Nuestras Historias (Illuminating our stories) brings the heart of the brand to life. It communicates a brand that sheds light on stories that are authentic, celebrate the Latin experience, and showcase the best entertainment.

Tone of Voice

A voice that can express both local nuances and foster a collective connection to Latin culture was created. Three principles were developed to guide a consistent tone of voice: illuminating what matters, celebrating breakthroughs, and making it more personal.

Awards

Transform Award, Best rebrand of a digital property

With a rich history of elevating diverse Spanish-language programming across North America, Univision wanted to create a premier streaming service for a global Latin audience that would be a beacon for Latin cultures.

Inspired by insights garnered from a community of 800+ consumers, across eight Spanish-speaking markets, the ViX brand was built around a central human need, to feel seen. Greater representation, the ability to break free of stereotypes and illuminate divers stories and storytellers, while delivering endless entertainment are core to the brand. The phrase, Una celebacion con los tuyos (A celebration with you and yours) embodies the spirit and experience of the brand.