GE Aerospace

A new era of flight

CLIENT

GE Aerospace

DELIVERABLES

Brand Strategy

Positioned GE Aerospace to build on its long legacy of firsts; maintaining its strong tradition of excellence in services, systems and engines, and developing emerging technologies that will uplift future generations.

Brand narrative

An evocative brand story was created to create an emotional connection to investors, partners, customers and employees.

Brand messaging

A messaging framework to guide consistent content that elevates the new brand positioning.

Tone of voice

A trailblazing, insightful and candid voice was developed to uplift customers and demonstrate the brand’s artful attention to detail.

Awards

Grand Prix, Transform Award

Stand out brand at the Paris Air Show 2023

Created at Interbrand

After GE’s announcement to split up its portfolio into three independent, industry-focused companies, aviation, energy and healthcare, GE Aerospace needed to establish its position in the marketplace.

The new GE Aerospace brand telegraphs a spirit of bold exploration and the art of engineering. Guided by the brand purpose ‘We invent the future of flight, lift people up, and bring them home safely,’ the verbal identity propels forward the brand’s evolution from an enduring industry leader towards its vision of inventing the future of flight for generations to come.