Tempur-Pedic

Engineered elegance

CLIENT

Tempur-Pedic

DELIVERABLES

Brand narrative

An evocative narrative was created to elevate both the emotional and functional benefits along with the overarching purpose of the brand.

Tone of voice

A confident, empathetic, and magnetic voice was established to speak to customers across all channels and customer experiences.

Messaging framework

A framework was created that included an overarching message supported by emotional and functional benefits to communicate the experience and key differentiators to audiences.

Thinking about its journey into 2027, Tempur-Pedic needed to create a cohesive verbal and visual brand identity to connect with health-conscious, tech-savvy customers seeking better sleep outcomes.

A lookbook was created to guide Tempur-Pedic towards its ambition to be known as the brand that helps you wind down and experience deep, undisturbed sleep that empowers a well-lived life.