Moody’s

Unlocking opportunity

CLIENT

Moody’s

DELIVERABLES

Brand strategy

A brand strategy was created to position Moody’s as the brand that delivers clarity and unlocks opportunity for its audiences.

Messaging

To ensure the brand strategy built on delivering clarity was elevated, a messaging framework to guide consistent, clear content was created.

Tone of voice

A bold, clear and perceptive voice was developed to cut through the noise.

One of the most trusted voices in financial risk assessment, Moody’s was in need of a new brand to convey its evolving portfolio and position the business for future success.

A new brand purpose “To uncover meaning and uncertainty so that individuals and organization thrive,’ guided a new identity centered around being bold, clear and perceptive. The new identity was executed through a set of key messages, a distinctive tone of voice and a new design system that telegraphs a more human, differentiated and relevant brand with the confidence to own its category.

Interbrand was an invaluable partner in unlocking the full potential of Moody’s brand as a key asset in our journey to become the leading source of relevant insights on exponential risk.”

Christine Elliott, Chief Corporate Affairs Officer, Mooody’s