Mondee

Beyond the ordinary

CLIENT

Mondee

DELIVERABLES

Brand strategy

A brand strategy was established around the brand purpose, ‘Setting a new standard for meaningful travel.’

Brand messaging

A messaging system was created to educate and connect audiences to the brand. Distinct messaging for a wide variety of audiences including travel agents and agencies, influencers and leisure travelers were crafted to respond to specific needs and desires.

Tone of voice

A clear, spirited and engaging voice was developed to inspire and excited audiences.

Tagline

The tagline, Experiences that move you, was created to help amplify the brand purpose and the brand’s expansive offer.

Created at Interbrand

When Mondee, a travel technology company, launched its generative-AI-powered travel marketplace it needed to signal a leap into the future as a brand empowering meaningful travel.

A distinct brand strategy and comprehensive brand and audience-level messaging system was created to help customers feel supported and excited about Mondee’s diverse offering. No matter the user, from industry veterans to solo-travelers planning their dream adventure, Mondee’s was positioned to help you across every step of your journey.

Interbrand played a crucial role translating our technological vision into tangible yet inspiring messages.

-Kymber Lowe, Mondee CMO